"C'mon, it's Friday and you're killing time anyway ..."
Heard that before? Maybe. In a professional context? Definitely not. With this unusual subject line, we've managed to pique your interest, because you only have a few seconds to convince talent with your emails.
Find out how you can improve your open rate here:
One of the biggest influencers is the subject line of your email. It sets the momentum for whether recipients open the request or not. Keep the subject line as short as possible, and be precise or creative.
A few good examples:
Use special requests as hooks or emojis to spice up emails. Email messages with emojis are opened up to 66% more often. But caution is still advised here, because spam filters also sometimes hit emojis. Create word games, include company values, or integrate insights from the candidate's XING profile.
So test whether this stylistic device works well with your target group or not.
- Turn on the lights! 💡
- Andreas, you can find the exchange on Data Science here! [SEARCH from XING profile.]
Try to arouse curiosity in your subject line. You can do this by asking questions, dropping hints, or even addressing something polarizing.
- Are you still thinking about [first name]?
- Good views 🤑!
- Hello Movement
- Ready, set, job!
- It's time!
- Any questions?
Personalize the subject line
By addressing your potential candidates directly, you engage them and increase the chance of being heard.
- What is your next project, Mr. Schmidt?
- Is your workplace climate-friendly, Mr. Schmidt?
- Mr. Schwarz, your time is now!
Optimize dispatch timing
In addition to the subject line, the open rate is also determined by the time of sending. Also consider the different time zones when communicating with talent from other countries.
Pay attention to sending frequency
Make sure to send requests at the right time. Try out which sending frequency gives you the best results.
Creating a wow feeling among candidates is easier if you segment them according to certain criteria. Your content will then only ever go to the segments it is likely to be relevant to. Build talent pools or use automated talent pools to optimize your emails and send email campaigns automatically.
The open rate is one of the most important key figures - not only in email marketing. If it is too low, there can be many different reasons for this. Optimization therefore always involves testing. What works for one target group is not necessarily successful for another. A/B tests are a good way to make sure you're not poking around in the fog. Send two versions of an email to your desired candidates for a job.
Afterward, look at which version was better received at which point in time.
So be creative and create curiosity. But remember that the approach fits the talent as well as you.